New products for Fairtrade Fortnight


Today is the first day of Fairtrade Fortnight 2007. At SmoothieCast we're celebrating by inventing as many 100% Fairtrade Smoothie recipes as we can, and on Saturday we'll just be eating Fairtrade Food and bringing you a special podcast episode.

Several supermarkets are competing for the ethical consumer market and Sainsbury's, Co-op and M&S have all got a new range of Fairtrade products.

Co-op

The Co-op was the UK's earliest adopter of fairtrade by a supermarket, selling Cafedirect coffee in 1992. Since then it has many fairtrade firsts among its products, including the first mangos and pineapples and own brand fairtrade wine. Now the store has ordered one million Fairtrade Bags for Life, made from unbleached, biodegradable cotton. Co-op was first and still receives lots of applause from fairtrade experts.

Co-op also has 20% off all Fairtrade products during the fortnight!

Marks and Spencer

'Plan A', M&S's ethical overhaul, includes a major increase of fairtrade cotton over the next year, from 100 tonnes to a projected 6,000 tonnes. The newest products are fairtrade cotton fitted sheets (£18-£24), pillowcases (£7.50), towels (£2-£19.50) and tea towels (£7.50 for three). Sleep and wash up with a clear conscience.

Sainsbury's

As well as a new fairtrade cotton range, Sainsbury's has gone big on bananas. Three-quarters of the bananas it sells are currently fairtrade certified from the Windward Islands, and the rest will soon follow suit. We say good news.

Sainsbury's has 20% off selected Fairtrade Products during the fortnight

Source : Guardian